Create Meaning

During my time as Junior Art Director at Studio Oeding, it was a great pleasure to redesign the corporate identity of Create Meaning . I Also had the main coordination of the entire process.

Create Meaning is a strategy consulting company, mainly working with companies who live by their values and who are committed to making a difference in the world. The logo of Create Meaning is a dodecahedron. With its 12 surfaces, it symbolizes the multidimensionality of an entrepreneur’s decision as well as the complexities of its effect. The work of Create Meaning as a consulting firm is a mixture of science and esoteric, which is reflected in the corporate design and conveys the high-quality demands of the founder in a special way. Other special features are the forms of refining such as gold hot-foil stamping and the production of the stationery on a traditional Heidelberg press that is over 100 years old.

Client: Create Meaning
Agency: Studio Oeding
Photographer: Bernd Westphal


  • Corporate Design
  • Interface Design
  • Printed Media